Firm-Created Word-of-Mouth Recommendation: is it Also Worthwhile?

Firm-Created Word-of-Mouth Communication: A Field-Based Quasi-Experiment∗

Firm-Created Word-of-Mouth Communication: Evidence from a Field Test

I this paper, we investigate the effectiveness of a firm’s proactive management of customer-to-customer communication. We are particularly interested in understanding how, if at all, the firm should go about effecting meaningful word-of-mouth (WOM) communications. To tackle this problem, we collect data from two sources: (1) we implement a large-scale field test in which a national firm created...

[Tracheostomy in the ICU: is it worthwhile?].

OBJECTIVE To determine the feasibility of performing tracheostomy in the intensive care unit (ICU) environment and to assess procedure-related complications and mortality. METHODS The medical records of the 73 patients submitted to tracheostomy in the ICU of the Federal University of São Paulo Hospital São Paulo between January and November of 2003 were evaluated retrospectively. All operatio...

In-water resuscitation--is it worthwhile?

OBJECTIVES At present, there is no reliable information indicating the best option of rescuing a non-breathing drowning victim in the water. Our objectives were to compare the outcomes of performing immediate in-water resuscitation (IWR) or delaying resuscitation until the victim is brought to shore. MATERIAL AND METHODS A retrospective data analysis was conducted of non-breathing drowning vi...

Community Water Fluoridation: is it Still Worthwhile?